Servicesthat set us apart

Our process for strategic plan development:

• Maximizes team engagement
• Includes a comprehensive environmental assessment
• Focuses on opportunities and threats for strategy development
• Includes management retreat facilitation

2CY employes several techniques for optimal price determination for products based on lifecycle status, product features and benefits and competitive position.

• Conjoint
• Van Westondorp
• Market modeling - price/volume relationship

Product mapping technique to show where your brand is positioned against competitors' offerings in the mind of customers.

• Existing products
• New entries not yet on the market

2CY supports opportunity assessments with hard data:

• Market sizing/procedure volumes
• Hospital discharges
• Demographic analysis
• Segmentation analysis

We identify the right targets for sales growth and optimal resource deployment:

• Voice of customer initiatives
• Salesforce/territory alignment
• Profitable market segments

We offer many services that bring customer insights into new product development: 

• Primary market research
• Conjoint analysis 
• Market need/market gap assessments
• Value features and benefits